About · Mumbai, working worldwide
How a thing is framed decides how it is seen. A painting in the right frame gets a second look; a business in the right website does too. Frame Theory is a small studio that builds that frame.
The frame
A frame should hold the work, not compete with it.
Too loud and it hides what it holds; too plain and nobody stops. So every choice on a site we build, from the type to the one moment of motion, has to make the business clearer, faster to use or easier to remember. If it doesn’t, it comes out.
Behind it sits careful, unglamorous engineering: accessible markup, fast pages, sensible hosting, and a handover you can live with.
- frames in the portfolio
- 21frames in the portfolio
- built for clients
- 4built for clients
- in the studio now
- 6in the studio now
- industries
- 13industries
Principles
(01)
One team, start to finish
The people who design your site build it and launch it. Nothing is lost in a hand-off, because there isn’t one.
(02)
Designed in the browser
You see real pages, on your own phone, early. Feedback lands on the thing itself, not on a picture of it.
(03)
Fast by default
Static where it can be, on the edge where it can’t. Speed is designed in from the first page, not patched on at the end.
(04)
Yours to keep
Your domain, your code, your content, your keys. You can edit it yourself, and nothing is held hostage.
(03) Method
How a project moves from the first call to a site you own. Short, visible steps, so you always know where the work is.
- 01Week 1
Brief
We learn the business, the visitors and the one thing the site has to make them do, then agree a sitemap and a plan you sign off.
- 02Weeks 1–3
Design
Layout, type and motion, designed in the browser, so you react to the real thing early, while it is still easy to change.
- 03Weeks 2–5
Build
Next.js on the edge: fast, accessible, and set up so you can edit your own words without calling us.
- 04Handover
Launch
Domain, forms and analytics wired up, then handed over: the live URL, the code, and the keys to all of it.
One call to scope it, a fixed plan, and a live site in weeks, not months.